International Journal of Engineering Technology and Applied Science

ISSN (Online): 2395-3853






Notice Board :

Call for Paper
Vol. 11 Issue 12

Submission Start Date:
December 1, 2025

Acceptence Notification Start:
December 20, 2025

Submission End:
December 25, 2025

Final ManuScript Due:
December 29, 2025

Publication Date:
December 31, 2025
                         Notice Board: Call for PaperVol. 11 Issue 12      Submission Start Date: December 1, 2025      Acceptence Notification Start: December 20, 2025      Submission End: December 25, 2025      Final ManuScript Due: December 29, 2025      Publication Date: December 31, 2025



Volume XI Issue VII

Paper Title
HOW THE DECOY EFFECT SWAYS CONSUMER PURCHASE BEHAVIOR
Author Name
Nishi Shrivastava , Dr. Shweta Choudhary
Year Of Publication
2025
Volume and Issue
Volume 11 Issue 7
Abstract
In today's competitive marketplace, pricing strategies have evolved into complex psychological tools designed to influence purchasing decisions. Among the most effective is the decoy effect—a tactic where the introduction of a third, asymmetrically dominated option skews consumer preference toward a more profitable or desirable choice.
PaperID
IJETAS/July/2025/01

Paper Title
COMPARATIVE ANALYSIS OF NSE AND BSE IN TERMS OF MARKET EFFICIENCY
Author Name
Chitra Wadhwani, Dr. Pushplata Chouksey
Year Of Publication
2025
Volume and Issue
Volume 11 Issue 7
Abstract
The National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) are the two dominant stock exchanges that have shaped the evolution of India's capital markets. Established in different eras, both exchanges have significantly contributed to the modernization, regulation, and expansion of financial markets in India.
PaperID
IJETAS/July/2025/03